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Listen Labs Studies: original market research from real buyer and consumer interviews

Listen Labs Studies are research reports built from AI-moderated interviews with buyers, leaders and consumers. Browse them by use case, role or industry — each study links to the articles that unpack its findings.

Listen Labs Studies are research reports built from AI-moderated interviews with buyers, leaders and consumers. Browse them by use case, role or industry — each study links to the articles that unpack its findings.

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Use cases

Research on brand tracking, concept testing, UX research and qualitative research — and the tools teams use to run them.

Ad testing

Ad Testing: What 56 Viewers Said About Super Bowl Ads

We interviewed 56 viewers right after the 2026 Super Bowl. 59% remembered ads for humor, but only 41% because the brand was part of the idea.

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AI-moderated research

AI Interviewer vs Human Moderator: Do People Open Up More to AI?

We asked 50 people who had done a human-moderated study to compare it with an AI interviewer. Comfort was the same, and honesty leaned toward AI.

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Brand tracking

Our Study on Brand Tracking: What It Really Measures, and Why Most of It Fails

How insights and brand teams choose brand tracking software, what they measure, and why they switch.

Read the study

Concept testing

Coming soon

Concept Testing Benchmarks 2026

How brands test new product concepts — methods, sample sizes and what predicts a winner.

UX research

Coming soon

The UX Research Tools Report 2026

Which UX research and usability testing tools product teams use, and where AI fits.

Qualitative research

Coming soon

Qual at Scale: The AI-Moderated Interviews Study

How research teams are replacing focus groups and surveys with AI-moderated interviews.

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Roles

What CMOs, insights leaders, brand marketers and product teams buy, measure and prioritize.

CMOs · with Profound

How CMOs Use AI for Research: Data From 100 Leaders

We interviewed 100 B2B CMOs with Profound. 90% use AI every day, and 73% use it for vendor or market research.

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Insights leaders

Coming soon

The Insights Leader Benchmark 2026

Budgets, team size and how insights leaders split work between agencies, panels and platforms.

Brand marketers

Coming soon

The Creative Testing Study 2026

How brand marketers pre-test ads and messaging before they spend — and what they skip.

Product leaders

Coming soon

How Product Teams Run Customer Research

The customer research tools, interview cadence and voice-of-customer setups product teams rely on.

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Industries

Consumer research and consumer insights for CPG, consumer tech, travel and retail brands.

Restaurants

Message Testing Study: 12 Restaurant Messages, 96 Diners

We tested 12 restaurant messages with 96 US diners. The winner named a price and made 82% more likely to visit.

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Apparel

Brand Positioning Research in Apparel: Sell Me Clothes That Last

We tested 12 clothing brand messages with 151 US shoppers. Quality won with 78% appeal. Style trailed at 37%.

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CPG

Coming soon

The CPG Consumer Insights Report 2026

How CPG insights teams generate consumer insights — the methods, costs and AI tools behind them.

Consumer Tech

Coming soon

AI Glasses: Who’s Ready? The Consumer Tech Readout

What consumers say about AI glasses — adoption barriers, privacy and what would make them buy.

Travel

Coming soon

The Travel Readout: How Travelers Really Choose

Traveler segments, booking behavior and what travel brands miss in their customer feedback.

Retail

Coming soon

The Retail Shopper Feedback Study 2026

What shoppers tell retailers in their own words — and the platforms retailers use to listen.

Estd. 2023
A Human Company
AI Moderated Research
San Francisco, CA

Listen Labs

Estd. 2023
A Human Company
AI Moderated Research
San Francisco, CA